A SpectaReg.com customer, generally happy with the user experience and beneficial value of the register-map tool, indicated that if we want to win more customers, we should think about improving the styling.

Before restyling.
“It looks like an engineer styled it,” the customer said. “It needs more rounded corners.”
Being a practical engineer, all that really matters is functionality… right?
Well, not entirely. To get that first date, one needs a bit of style. Certainly, a company like Apple spends a good deal of time and money on style, and they get results. In the world of snowboarding, skateboarding, and surfboarding, style is paramount — executing the most difficult move doesn’t earn street credit without style.
“There were surfers with good style… and there were surfers that we would call cockroach style, or no style,” said Jim Muir in the legendary skateboard documentary Dogtown and Z-Boys. “If you had a bad style… right there you had one mark against you…”
Our user was telling us that we had one point against us, so a web style consultant was challenged to help improve SpectaReg’s style without requiring radical changes to the underlying code.

After Some Restyling -- rounded tabs, new icons to replace text links, etc.
A little time and effort on style really made a big difference — we don’t want cockroach style and we’re improving on it more and more.

